PORTFOLIO

See what I do.
What I've done
and what I could do for your next project.

PHILIPS CLEAR TOUCH AIR GARMENT STEAMER

Get Steamy


THE BRIEF

Philips was launching their new ClearTouch Air Garment steamer and wanted to communicate that it was an essential home appliance. Based on its function of garment care, the challenge was finding a way to get its functions across in an attractive and accurate fashion.

THE SOLUTION

To communicate its importance, we targeted consumers who cared for their wardrobe and positioned the product as the ideal garment care tool for delicate clothing. To do this, we created an evocative key visual that was expressed in print as well as the store display: “Get Steamy”. This was complemented by the iconic Marilyn Monroe-esque billowing dress design, with the blowing effect achieved by a fan-powered base from below.

PANASONIC ULTRA HD 4K

'How to Get to Work On Time'

 

THE BRIEF

In conjunction with the Olympic season, Panasonic wanted an online video to highlight the realistic, larger-than-life resolution of the Panasonic Ultra HD 4K TV. The client had the challenge of driving sales to a slightly more upscale clientele, and to break in a relatively "new" technology in the Malaysian market. 

 

THE SOLUTION

 

We came up with a comical script where a working professional dozes off from watching a late Olympics broadcast. Along the way he encounters many obstacles that mimicked Olympic sporting events. The end result was a comical blend of product and message that reached 260k original views. 

Click to watch. 

PANASONIC ULTRA HD 4K

Colour Rangers

 

THE BRIEF

Panasonic’s ULTRA HD 4K TV wanted to shout on its hexa-chroma colour technology – the technology that gives this television larger-than-life colour quality and realism. The client was looking for online video solutions.

THE SOLUTION

We came up with a script that took a well-known Malaysian childhood concept – Power Rangers, and renamed them the Colour Rangers - each ranger representing one of the TV’s hexa-chroma colours. Funny-man 'Ho Pin Tai' was engaged to deliver the script, and the rest was history.

Click to watch.

THE CURVE CHRISTMAS 2016

Princess Anastasia's Christmas

 

THE BRIEF

The Curve was launching its yearly Christmas campaign to draw in the year-end crowd. The campaign featured weekly performances and giveaways as part of its draw. The brief called for copy and key visuals that were whimsical and fantastical in nature to supplement the decor and performances.

 

THE SOLUTION

We created the story of Princess Anastasia's invitation to help tie the narrative together. We used Medieval-styled slang in a jester / fanfare-styled "call-to-action". Promotions and freebies were reimagined as royal gifts. The client bought the whimsical, fantasy, fairy-tale inspired nature of the campaign. 

NEXUS INTERNATIONAL SCHOOL

The Space to Grow

 

THE BRIEF

Nexus International School had the challenge of drawing in students to their Putrajaya campus. The campus was far away from more populated townships and had a more upscale clientele, including foreign ambassadors and dignitaries.

 

THE SOLUTION

To address this challenge, we conceptualised a series of ads which paid homage to "Apple"  in its minimalist, clean imagery. This concept connected with the prestigious "Apple" Distinguished School accreditation the school receive, as well showcased the campus' expansive space. It positioned the school as the space of growth, learning, and conducive formative experiences.   

YOUNG ARROWS SDN BHD

Sri Johan Website

 

THE BRIEF

Sri Johan wanted to expand its online presence yet had the unique concern of not wanting to “overshare” –  considering the private and sensitive nature of working with young children and parents. The school wanted to market its world-class system of 21st Century Learning, as well as drive traffic to increase student enrollment.

 

THE SOLUTION

The brand voice and tone was conceptualised - informative, warm, inviting - to reflect the early childhood service they provided. We conceptualised supplementing call-to-action, with custom visuals and content on the website and Facebook page. This led to increased inquiries and enrolment figures for its 2017 intake.

Click to visit "Sri Johan Website". 

ENFAGROW A+

Ready-to-Drink

 

THE BRIEF 

The client wanted an online video to market its Ready-to-Drink product packaging. The agency had to highlight its key unique selling proposition, a convenient packaged milk product, with the same quality, nutritional benefits. 

THE SOLUTION

A video that highlighted little geniuses unveiling their latest discovery – the Enfagrow A+ RTD, showcasing both the products nutritious milk formulation and the benefits in a convenient packaging.

 

Click to watch.  

PANTAI HOSPITAL

Golden Years Programme

 

THE BRIEF

Pantai Hospital wanted to promote a programme that targeted senior citizens (aged 65 and above), promising added privileges, member discounts and other benefits.

 

THE SOLUTION

 

We created the Golden Years Programme. A programme that highlighted the key benefits of membership with simple, easy-to-understand copy. The key idea –now that you have reached a milestone in your life, your later years can continue to be “golden” with membership at Pantai Hospital.

DULCOLAX

Smooth Travels with Dulcolax

 

THE BRIEF

Dulcolax, a laxative brand under Boehringer Ingelheim, wanted to push sales in a previously untapped market - travellers. Based on recent studies that show a percentage of travellers experience constipation while travelling. 

 

THE SOLUTION

 

In keeping with the brand tone and voice, "Smooth Travels" was a fun and creative play on the product and its target audience. The short yet succinct copy sold it to the client. In store POSMs were placed in leading pharmaceutical and retail outlets.  

Get in touch with me to work on projects together. To find out about my rates, email me at teejowee@gmail.com 

+60122887873

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